Not every blockbuster will benefit from this sort of thing. As a result, the labors of Iron Man, Hulk, Thor and their cohorts had already brought in $188 million by the time they nailed down the biggest opening weekend in American history. The Avengers, for instance, opened here on May 4 - but it opened a week earlier in 39 other countries, because May 1 is a national holiday in most of the world - International Workers' Day.
And with most blockbusters now earning twice as much overseas as they do in this country, it makes sense to take advantage of scheduling quirks elsewhere.
box office has remained basically stable for the past decade, the overseas box office has skyrocketed. Then, it was a given that a "Hollywood" film would first open on American shores. That release plan would have been unimaginable a decade ago. Opinion Watching 'The Avengers' In India, With A Twist
#COMING SOON TO A THEATER NEAR YOU MOVIE#
Soon after, it steamed into Russia and Pakistan, and has since docked in every movie port of call on the planet except the U.S., Canada and Paraguay. Hollywood studios have started premiering big films overseas before they come to the United States, and Battleship is a prime example of this practice: It first hoisted anchor six weeks ago in Japan, then cruised into Europe a week later.
In most respects, it's a typical popcorn picture - the kind of effects-laden action movie that audiences often turn into a summer blockbuster.Īnd while it may not be any good, it is undeniably ours - American from the water up: a Universal Studios picture about an alien invasion, crammed with special effects from Industrial Light and Magic and set largely on American warships.īut there is one respect in which this homegrown sci-fi epic is something of an outlier: American audiences are among the last to see it. The movie Battleship, based on the popular board game, opens today in the U.S. Thanks to earlier releases abroad, the film has already grossed $215 million worldwide. You can read more about the new partnership courtesy of Take Out.A scene from Battleship, which opens this weekend in the U.S. Head to Regal Cinemas to try this newest concoction this weekend and see how long it takes to wash the Cheetos dust off of your fingers in a dark movie theater. In is not clear if they will be selling other versions of the popcorn with the Flaming Hot Cheetos, but that seems pretty much like a no brainer, since the Flaming Hot brand has taken off and extended to other brands of chips including Funyuns and Fritos. The dangerously cheesy popcorn has been previously available at other Regal Cinemas, but the snack will now be available nationwide, allowing the United States to bask in the glory that is Cheetos Popcorn. Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally." "We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership. Mathews claims that Cheetos and popcorn are the "ultimate movie snack combination." Sean Mathews detailed his excitement in a written statement, which you can read below. Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn and Frito-Lay (who is owned by PepsiCo) director of marketing, Sean Mathews, announced his enthusiasm for the team up. Cheetos are the latest craze and it's going to be an experience. The response was incredibly well-received and there are plans to do another pop-up Cheetos restaurant in another location. This summer, the company launched a Cheetos pop-up restaurant in New York City, where food nerds could taste Cheetos-covered and infused dishes prepared by celebrity master chef Anne Burrell. As it turns out, experience-driven branding isn't a new space for PepsiCo. According to Modi, PepsiCo's partnership with Regal Cinemas is part of the company's push to link its brands with experiences, such as going to the movies as opposed to just eating these concoctions at 3 AM all by yourself.Ī 2016 survey conducted by Market research firm Harris revealed that Millennials are over 75% more likely to spend money on experiences rather than physical products.
#COMING SOON TO A THEATER NEAR YOU MAC#
We've seen the Doritos tacos at Taco Bell and now there's the Mac N' Cheetos and Burger King's Chicken Cheetos Fries, so the popcorn infusion was really just a matter of time. Cheetos have been making their way into all kinds of food lately and the Regal Cinema popcorn is just the latest in a culture of cuisine mashups.
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